We kept seeing HR teams spend their most careful hours on the most automatable parts of their week
Welcomeloom was founded in 2025 to fix a problem that every HR operations team knows: new-hire onboarding requires too many manual handoffs between systems that don't talk to each other.
Give HR teams back the hours they spend chasing
The administrative side of onboarding: sending the I-9, following up on equipment, nudging IT about accounts, checking whether forms came back. None of it requires human judgment. All of it takes human time. We think that should change.
People who have worked on HR and workflow automation
Olivia Grant
CEO & Co-Founder
Previously led HR operations at two growth-stage software companies. Watched manual onboarding slow down three hiring surges before deciding the problem was worth fixing systematically.
Marcus Webb
CTO
Built workflow automation infrastructure at an enterprise HR tech company for five years. Designed the event-driven architecture behind Welcomeloom's parallel onboarding tracks.
Priya Nair
Head of Product
Spent four years in HR tech product management before joining Welcomeloom. Talks to HR operations teams every week to shape what gets built.
The principles we build by
Automate what doesn't require judgment
The goal is not to replace HR professionals. It's to stop asking them to do the parts of their job that a computer can do reliably.
Work with the tools HR already uses
HR teams have spent years configuring their HRIS and document systems. Welcomeloom plugs in; it doesn't ask teams to start over.
Make the first day feel like it was planned
A new hire who arrives to find their laptop missing and their accounts not provisioned forms an impression that takes months to reverse. We're trying to prevent that.
We are hiring
We are a small team building something with a tight feedback loop. If the problem interests you, reach out.